Jaime Gonzalez is on a mission to redefine fashion through his distinctive costume and fashion designs, setting an inspiring example of self-accomplishment. From a young age, his fascination with clothing led him to dream of turning it into his life’s work. Jaime started sketching croquis early in life and, by the age of fourteen, became a self-taught stitcher, bringing his creative ideas to life.

As an emerging designer, he pursued his passion by earning his BA in Fashion & Textiles from California State University of Los Angeles in 2017. Jaime’s journey also included valuable internships in the fashion world, to further merge his fashion expertise with the world of entertainment. He currently works as a Pattern Maker & Fitter for T.V and film as a member of Motion Picture Costumers since 2019.

About Zime On Design

Zime On Design is an independent, daring fashion label founded in 2015 by Mexican-American designer Jaime Gonzalez, based in Los Angeles. It offers innovative and ethically crafted clothing designed for confident and empowered individuals. Rooted in a commitment to various pro-social causes, the brand celebrates diversity and contributes to wealth redistribution. Zime On Design also provides custom-made services. For inquiries, please reach out to us at zimeondesign@gmail.com.

The Punto de Cruz collection draws its inspiration from the artistry of textiles and Mayan culture, merging these influences with minimalist and modern silhouettes. This collection seeks to reimagine the cross-stitch technique, a cherished art form across generations in Mexico and other Latin communities, in the form of practical, everyday clothing pieces.